Do you want to give gifts to customers at the show? What gifts are given to customers?


Many business operators don't pay much attention to the gifts distributed at the exhibition, because they don't know much about the role of business gifts. They just think that if they give gifts to visitors during the exhibition, they can help the company attract more. With more people, there is a chance for business cooperation with popularity. However, as a business gift, its more important significance is that when you integrate your corporate culture and concepts into the gift design, it It is no longer a simple gift, but a physical propaganda. If the exhibition gift designer attaches some practicality to the gift and allows people to use it in real life, he will use it in his usual life. The popularity of the company has gradually increased, and it has played an important role in promoting the publicity of the company.


 


Most of the company's related procurement staff are not professional enough. Different gifts should be used in different situations. Different brands should not be used in the heart of the gift, resulting in thousands of times. Let's look at three common examples at the show:


 


First, my old colleague talked with the customer very well when he was visiting foreign businessmen. He also took the product information. When he was about to leave, he suddenly asked his colleagues if there were any small souvenirs. I am quite surprised that this is the first time I have encountered this situation. The customer is talking about Souvenir instead of the gifts we often say. Colleagues did not prepare gifts, wanted to send a small ukulele, the customer said no, I picked up the photo taken with me, gave a photo to colleagues and customers, and then sent the photo to the customer, the customer left with satisfaction.


 


Second, when a customer passed, he took a pile of information in his hand, and also carried a school bag, two thermos bottles, and felt like a jingle. One person ran over and handed it to a file bag, and then helped him install the information. The customer was very grateful, and after a few words, he followed the person to his booth.


 


Third, I talked very well with a salesman in the next booth. I became a friend and sent me a pen as a gift. This is also a gift from her company to foreign businessmen. I accepted it and returned to the company. After two days, it was broken. What made me particularly impressed was not only the pen, but also the company's logo printed on this pen.


 


After reading these three examples, will you feel the same as my own question: Should you give gifts to customers at the show? What kind of gift do you want to give to your customers? Under what circumstances do you give gifts to customers? Let us talk about this issue now.


 


1. Do you want to send gifts to customers at the exhibition?


 


How can exhibitors attract customers' attention? In addition to the design of the pavilion, good-looking products, exhibitors and other factors, relatively no exhibitors who prepare gifts, distributing some novel and exquisite gifts is the most attractive to customers. Not only that, once the customer brings it back, then the gift of your company will serve as the carrier of your company or product advertising, and become a bridge to tap potential customers. This is a valuable investment, and it is still a gift. We have to consider it. Of course, some companies do not intend to send, this is also normal, because in different industries, some light industry directly send quality samples, this cost-effective, you can not continue to send gifts, but some industries, such as heavy industry machinery industry, send samples This is not realistic, and small gifts can still be considered. Therefore, sending and not sending, we must consider the actual situation and plans of the company, can not be generalized.


 


 


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However, there is a situation in which you must send it. Take myself as an example. Before the exhibition, I invited the customers who have cooperated to the booth, or the customers who said that they want to come to the booth, and also brought a small gift to me when I came. For example, if you bring a cookie to me, I will definitely send gifts to the client. As the saying goes, the ceremony is coming and going. It is polite to come and go. This situation will be sent back. I will be exhibiting for the first time in my life. In this experience, the customer brought the cookies and chocolate to me, the company did not prepare the gifts, and finally I bought a small guitar carving pendant at the exhibition and gave it back to the customer.


 


Second, what gifts are given to customers at the exhibition?


 


What kind of gifts are given to customers at the show? This is a tricky problem for many newcomers. Here you need to know what features the show's gifts should have:


 


First of all, the gift must be a gift, not a customer's burden. The gifts of the exhibition should be from the perspective of the procurement customers, which must be light and portable. It will not cause extra cumbersome feelings for customers. For example, if the customer has taken so many things, then you will give him a thermos bottle. Gift, then think about the bottle that he will take away. In addition, if the customer takes it away, it does not mean that the customer can bring it back. Therefore, the gift should try to avoid some sensitive problems. For example, it is really good to make a fine Swiss army knife. But the customer has to take the plane and the security check is passed. ? The country has passed, has it passed abroad? Have to think about it.


 


 


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Secondly, gifts with certain functionality and practicability will greatly increase its appearance rate in the future, such as stereo desk calendar, puzzle image frame, creative mouse, creative pen holder, etc., which are both decorative and satisfying on the customer's desk. The daily practical needs, at the same time, ensure that corporate information is retained for a long time.


 


Then, the gift is not necessarily the more expensive, the original, novel, unique and exquisite exhibition gifts can attract customers' attention. If your product is not practical or too expensive and expensive, the customer regards it as a treasure after returning to the treasure, then the gift does not function as it should (here you have to distinguish between the exhibition gift and the private gift, Next time I will elaborate).


 


Once again, give the soul a gift. The gift is not only the carrier of the logo, but also carries an experience. How to solidify this experience into the gift, this will cost you to go to the circle club this year and see the circle. Polaroid gave us a photo. I immediately sent the photo to me after I took it. When I came home, I took it out from time to time. I felt very good. I also bought Polaroid. I participated in the exhibition and did not expect it to be useful. I was very satisfied with the customer. For customers who don't want to get Gifts and want Souvenir, this is a good thing. Of course, consider adding a plastic frame with a logo to the photo, which is even better. In addition, when shooting, there is an interactive process with the customer, this is also a "business opportunity", so the gift is also a feature of interaction.


 


 


Finally, and most importantly, gifts also need good workmanship and quality. Gifts are not only used to make people use them in daily life, but also to ensure its quality. If the gifts given to people do not have good quality, Especially the commonly used commemorative pens, sticky notes, stationery gifts, so that customers can get a commemorative pen that can't write a word, or bring it back in less than a few days, it will be awkward, not only will not give Exhibitors leave a good impression and may be counterproductive.


 


In summary, after understanding the characteristics of the exhibition gifts, you have to prepare, of course, you have to consider the company's plan, the company's budget, buy in advance.






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